“Say hi to Tom!”

“Say hi to Tom!”

A crowdsourced action, an invitation to participate in an online call for analog postcards. A distributive reply to mass tourism and the art world.


Say hi to Tom! is a project between the digital and the analog comunication world. A online call invited people to write an analog postcard to the artist and answer three questions. The postcards would be modified corresponding to the answers and turned into digital prints.

An interactive game to re-vindicate written communication, a joke on massive tourism and a turnaround of distributing artistic work. The project was entirely fostered by an auction house in Barcelona and was auctioned in February 2014.

You can still visit the catalog, and also the online platform of the project.

A selected collage by the audience was projected in huge format on an open wall in Barcelona. Each participant received a collage via postal mail.

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Apart from the projects website you can also visit the blog with the collection of postcards

or the diary of everything that happened during the process.

You can also find the project on Facebook and on Twitter.



More works

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go to the project website

“Say hi to Tom!” “Say hi to Tom!”

“Say hi to Tom!”

A crowdsourced action, an invitation to participate in an online call for analog postcards. A distributive reply to mass tourism and the art world.

go to the project website

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go to the project website

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